Direction is a group of instructions given to the voice Talent by the voice producer to assist in the read of the script or copy. Direction can include expressive terms such as: fast, slow, loud, soft, happy, sad, joyful, emphasis, scary, ominous, comedy, serious, business like, professional, etc.
the better the direction given by the client, the better the actual read is by the Talent. Professional voice Talents take direction well. They are actors and welcome the instructions from the client. This assures that the client gets the read exactly or even better then they originally imagined. |
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