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| Check out this reference guide. |
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| Voiceover Industry Terms -
Television Commercials |
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Both on Television and Radio.
A television advertisement or commercial is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of television. Most commercials are produced by an outside advertising agency and airtime is purchased from a Media Agency or direct from the TV channel or network.
The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. The effect of television advertisements upon the viewing public has been so successful and so pervasive that it is considered impossible for a politician to wage a successful election campaign, in the United States, without use of television advertising. |
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| Return back to the main Voice-over Glossary A-Z index |
| Thanks and credit to Wikipedia for providing information. |
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